How Amp works

One manager. Four jobs. Every day.

The short version is on the home page; the honest machinery is here.

AmplifiedAI is the revenue layer for independent restaurants. It keeps your restaurant live wherever guests decide, converts demand into direct bookings and orders, and learns what produced revenue. Amp is how: one AI Revenue Manager running four jobs — Get Found, Get Chosen, Get Booked, Get Smarter — through four specialized AI Agents, on one intelligence engine, PLATO.

The shape of it

You bring the restaurant. Amp brings the rest.

Amp doesn't do the work itself. It decides what's worth doing, hands each job to the Agent that owns it, checks what comes back, and keeps what worked. Not a human team, not an agency — every Agent reports to Amp, and Amp reports to you, one short note a day, in plain English.

Read the diagram as text

You — your restaurant — connect to Amp, your AI Revenue Manager, which deploys every Agent. Amp hands work out to four Agents, all of which run on PLATO, the restaurant revenue intelligence engine underneath the whole stack. What the Agents do comes back together as your revenue: more bookings, more orders.

The four Agents, by job:

  1. AI Live Website Agent — Get Found: the site, search, and the answers AI gives
  2. AI Content Agent — Get Chosen: posts every day, replies to everyone
  3. AI Live Video Agent — Get Chosen: new video daily, and the guest wall, screened
  4. AI Guest Agent — Get Booked: web, phone & SMS — bookings and orders
01 · Get Found

Present wherever guests decide.
Recommended when they ask.

Guests decide in more places than your website now: Google, Maps, and — more every month — AI assistants that answer with a recommendation. Your AI Live Website Agent keeps you present and current in all of them.

FOR PEOPLE
A site that's always today. Tonight's special, tonight's video, this week's hours — updated the moment they change, not when someone remembers.
Search hygiene, handled. Pages, speed, mobile, and the classic SEO work — plus profile updates everywhere guests look.
FOR MACHINES — SEO · AEO · GEO
A live, structured copy of your restaurant. Menu, prices, hours, location, and availability, published in the form search engines and AI assistants read — updated by the same Agent that updates your site, so the record is never stale.
Answerable, and actionable. Your own record becomes the authoritative source an assistant cites — with booking and ordering endpoints exposed on supported platforms, so an AI answer can end in a table, not just a description.

A score, the reasons, the fixes, and next month's number to watch. That's what “being visible to AI” means when it's a product instead of a promise.

  1. AI discovery — someone asks where to eat
  2. AI visibility — the answer is you
  3. Website conversation
  4. Phone / SMS conversation
  5. Reservation · order — revenue, attributed
  6. Follow-up — the thank-you text
  7. Review — posted, answered
  8. Better AI visibility — the record is richer, and the loop starts again

Your own guest conversations feed the record AI reads. Every question answered, booking made, follow-up sent, and review earned makes the next recommendation more likely to be you. Amp runs every step — so the loop actually closes.

02 · Get Chosen

Found puts you on the list.
Chosen is why they tap your name.

The Live Dining Content Engine turns last night's service into today's reason to come in — new video, every day, from your real dining room. Not stock footage. Not a generic template. Yours.

Filmed at the pass

Twenty seconds of the short rib leaving the kitchen — a phone is enough. Guests' table clips join in, screened first.

Cut, captioned, on-brand

The AI Live Video Agent edits it into finished video in your restaurant's voice — rights cleared, audio licensed.

Everywhere guests decide

Your site, Instagram, TikTok, Facebook, and your Google profile — posted by the AI Content Agent, replies handled.

Measured to revenue

Views become bookings and orders you can trace — PLATO ties each clip to the tables it filled.

A02Content & social

AI Content Agent

Publishes every day, and replies to every comment and DM.

Posts, blogs, captions, and the daily push to Instagram, Facebook, and TikTok — written in your voice. PLATO picks the subject by demand signal, not by calendar, and times the post to when this audience buys.

SPOTTED5 PM slot empty
DIDReel captioned + posted
RESULT2,300 views by close
A03Live video · guest wall

AI Live Video Agent

Fresh video every day — yours, and your guests'.

Cuts and publishes daily video from your clips and house b-roll, and runs the guest wall: every guest-filmed clip screened for content, brand fit, audio rights, and faces before it appears. Rights are granted at capture.

SPOTTEDTable 6 films the short rib
DIDScreened, audio licensed
RESULTOn your wall in 4 minutes

Daily, restaurant-owned, rights-cleared video — linked to the bookings it produced.
That's the difference between content and a content engine.

03 · Get Booked

Two AI Guest Agents.
Every guest answered, every time.

Demand shows up as conversations — a ring at 7:15, a chat at midnight, a text back to a confirmation. Your AI Guest Agent holds both ends: one voice on the phone, one on the website, SMS behind both.

64% OF DINERS STILL CALL TO BOOK  ·  ~40% OF RESTAURANT CALLS GO UNANSWERED  ·  74% ARE OPEN TO AI HANDLING RESERVATIONS — SEVENROOMS, 2026 RESTAURANT RESEARCH

The handoff, built in.

Allergies, complaints, big parties, anything it isn't sure of: it takes the details and brings you in on the spot. It never guesses on safety — that's a hard rule, not a setting.

Works with what you have.

Your reservation book, your POS, your ordering setup stay. Amp books and takes orders into what you already run — setup is our work, not your staff's.

No commission, ever.

Orders and bookings taken on your own line and your own site are yours — no percentage on the way out, no marketplace between you and your guest.

Answered is the difference between demand and revenue.
The conversation itself becomes tomorrow's signal — that's the next section.

04 · Get Smarter

PLATO — the restaurant
revenue intelligence engine.

Every Agent acts. PLATO is why the actions get better. It reads every conversation, booking, order, and view as one record — and turns it into the next thing worth doing.

PLATO owns the loop the point tools can't see end to end: live restaurant experience → discovery → conversation → booking or order → next-best action. Every stage is tagged and attributed, so it knows which reel filled which tables, which answered question became which order — and what that means for tomorrow: what to film, what to feature, what to fix.

It recommends; you decide. The morning note is PLATO speaking plain English — and every result it learns from makes the next recommendation sharper.

  1. Live experience — tonight, on the floor
  2. Discovery — found · recommended
  3. Conversation — web · phone · SMS
  4. Booking · order — revenue, attributed
  5. Next-best action — film · feature · fix — and the loop starts again
This reel → 11 bookings Tuesday's calls → patio questions → patio page now first Rain forecast → delivery forward → 9 more orders
revenue-loop — one dayLIVE
09:12PLATO flags Thursday dinner trending 14 covers under baseline. Signal: bookings + walk-in history.
09:14Amp approves the play: win-back to pasta-affinity regulars. No discount — a reason, not a coupon.
09:15Agents execute. AI Content Agent → the note to 214 regulars. AI Live Website Agent → Thursday feature live. AI Live Video Agent → 5 PM reel cut and scheduled.
18:40Attribution: 9 bookings traced to the send. PLATO logs the lift and updates the Thursday policy.

Illustrative run. The mechanism — signal, decision, execution, attribution — is the product.

A clip watched and a booking made is a labelled pair. A call that becomes an order is a labelled pair. An assistant reading your live record and completing a booking is a labelled pair. More surfaces produce more attributed outcomes — and more attributed outcomes sharpen PLATO's next decision.

The full list

Everything the platform handles.

GET FOUND

Live Website & Conversion

  • Site build and redesign
  • Same-day menu and price updates
  • Landing pages for launches and seasons
  • Ordering and booking pages
  • The live record AI assistants read — and book
  • SEO · AEO · GEO, measured monthly

GET CHOSEN

Live Content and Social

  • Daily posting across platforms
  • Blogs and captions in your voice
  • Comment and DM replies
  • Seasonal campaigns
  • Timed to when this audience buys

GET CHOSEN

Video – User Wall

  • Daily generated video
  • Guest video capture at the table
  • Screening: content, brand fit, faces
  • Licensed audio replacement
  • Same-day takedown path

GET BOOKED

Call and Order taking

  • Every call answered 24/7
  • Orders and bookings by phone, web & SMS
  • Tap-to-order from video
  • Catering and large-party enquiries
  • No commission on the way out
One service, start to finish

A Friday night, run by Amp.

Tonight's special — braised short rib.

3:00 PM
Amp

Rain forecast tonight. PLATO reprices the plan: cozy-night posts, delivery pushed to the front.

4:30 PM
AI Live Website Agent

Tonight's special — braised short rib — live on the homepage and the ordering page.

5:15 PM
AI Content Agent

The short-rib reel goes out across the feeds. First orders start naming the dish.

7:40 PM
AI Guest Agent

Peak service: 11 calls answered, 6 orders, 2 bookings, zero missed.

8:05 PM
AI Live Video Agent Live Dining

Table six films the short rib arriving. Screened, scored, and on your wall in four minutes.

8:50 PM
AI Live Website Agent Live Dining

Someone asks an assistant for short rib near them. Your live record answers with two tables free — one gets booked.

10:30 PM
Amp

Your day in one paragraph: covers up, delivery up, every call answered — and four guest clips on the wall.

Meet your AI Revenue Manager.

Amp gets you found, gets you chosen, answers every guest, and turns demand into bookings and orders — 24/7.